Date/Time
Date(s): 11/10/2013 - 25/10/2013
Time: All Day
Language: English
Admission:
IP HK-EU Series 2013: #3 Public Seminars-
European Brands in Hong Kong: Brand-building and Brands Protection
Speaker:
– Mr. Mayank Vaid (Chairman of European Brands Protection Council / Intellectual Property Director, Louis Vuitton Asia Pacific, LVMH Fashion Group Pacific Ltd)
– Prof. Gerard Prendergast (Head of Department of Marketing, Hong Kong Baptist University)
1st Seminar HKBU
Date & Time: 11 October 2013 (Fri) 4:30- 6:20pm
Venue: WLB 109, Lam Woo International Conference Centre,
Hong Kong Baptist University
2nd Seminar CUHK (Central)
Date & Time: 25 October 2013 (Fri) 4:30 – 6:20pm
Venue: Classroom1, Graduate Law Centre, Bank of America Tower Campus, Chinese University of Hong Kong,12 Harcourt Road, Central, Hong Kong
The European Union Academic Programme held its first double-ticket public seminar about European luxury brands, counterfeiting & piracy and EU-HK law enforcement cooperation.
Prof. Gerard Prendergast
In the first seminar, Prof. Gerard Prendergast (HKBU, Dept. of Marketing) analyzed the psychology of ‘conspicuous consumption’ and the mechanisms of social and commercial fraud by the trade in fake luxury goods. Mr. Mayank Vaid, Chairman of the European Brands Protection Council in HK, explained the nature of brand-building, marketing and pricing. The audience also learned about instances of pirating intellectual property (IP) of European brands, ranging from the merely funny (rubber ducks with luxury logos) to the outright dangerous (pirated and sub-standard lip gloss or medical aids). Main victims are the 10 top European brands, which alone represent 9% of EU GDP, but also numerous other smaller producers in Europe.
See photos of 1st round of the seminar on 11Oct>
See photos of 1st round of the seminar on 25Oct>
ENQUIRIES
3411-6598
euaphk@hkbu.edu.hk