Date/Time
Date(s): 06/12/2013
Time: 3:30 pm - 5:00 pm
Location
Hong Kong Convention and Exhibition Centre
Language: English
Admission:
IP Hong Kong- European Union 2013 (IP HK-EU)
Intellectual Property in the Cultural/Creative Industries in HK & EU
Speakers:
– Dr. Philippe Kern (CEO of Kea, European Affairs)
– Dr. Emmanuel Gillet (Visiting Scholar (IP & Cyber Law), European Union Academic Programme Hong Kong)
– Mr. Klaus Heymann (Chairman, Naxos Group of Companies)
Moderator: Dr. Alfred Tan (Knowledge Transfer Office, HKBU)
(This event is co-organized together with the Hong Kong Design Centre)
Dr. Kern talking explaining the case of video game
In this seminar, Dr. Emmanuel Gillet, Visiting Scholar of the EUAP, shared with the audience some insights of the IP market places and the various issues in contracts. He also examined the possible legal risks in IP trading and provided some recommendations, such as insurance and financing, to mitigate the risks. Mr. Philippe Kern, Director of KEA European Affairs, examined the issues of IP in the creative industries in EU and analysed the case of video games, which is the largest online market in the world. The success of European companies in online video games, for example, Angry Bird and Candy Crush, is a good example for studying the latest trend of IP in these sectors. Before the Q&A session, Mr. Klaus Heymann, Chairman of Naxos Group of companies, gave a comprehensive overview of the IP issue in international music arena. He made some suggestions of how Hong Kong can enhance its attractiveness to become the IP trading hub in Asia or in the world.
See photos of the seminar >
ENQUIRIES
3411 6598
euaphk@hkbu.edu.hk